I recently came across a great Keyword Analysis Tool. It’s called the Keyword Drilldown and allows you to break down your Google Analytics Keyword Data that is just so jumbled after an initial look. There are so many long tail keywords that its hard to make sense of any of it. Keywords that are almost identical to other keywords are counted separately because one individual word in the search is different. The new tool breaks down these long key words and reorganizes them based on the most popular words to appear in all of the keywords. What this does is allow the user to see what searches are actually driving traffic and where they should focus their efforts on further content for the site.